Waterfall enrichment — verified contacts from 20+ premium data vendors
SurroundR looks up email and mobile across 20+ premium data vendors in sequence until a verified result is found. Capture on LinkedIn, enrich on save, write to HubSpot — without naming a vendor or opening another tab.
New here? Getting started guide · Credits and tiers on pricing
How the waterfall works
A cascade that stops on the first verified result
Vendor-agnostic by design. The same flow whether enrichment runs through the managed round robin or your bring-your-own-key order across 20+ premium data vendors.
Capture triggers enrichment
One click on a LinkedIn profile saves the contact to HubSpot and starts enrichment on that same save — name, title, company, and LinkedIn URL included.
Vendors fire in sequence
SurroundR queries 20+ premium data vendors one after another. Managed providers rotate automatically; with bring-your-own keys you set the order in Settings.
First verified result wins
The waterfall stops when a verified email or mobile is found. No rep picks which vendor runs — the chain handles it until something lands or the list is exhausted.
Written to HubSpot, deduped
Verified fields write to standard Contact properties. Matches on email, phone, or LinkedIn URL update the existing record instead of spawning a duplicate.
Credits and enrichment tiers — capability without vendor lock-in
Pay for verified results. Choose managed round robin or bring your own keys. Coverage stays vendor-agnostic either way.
From pricing
Credit semantics
- 1 credit1 verified email
- 10 credits1 mobile number
- 0 creditsMiss — no charge
Free includes 100 credits/month (no card). Mono 500. Stereo 1,000. Credits reset on the 1st of each month — same figures as /pricing.
1 · Credits model
You only pay for verified results
Credits draw from one unified pool. Misses do not burn credits. Exact rates match live pricing: 1 verified email = 1 credit, 1 mobile number = 10 credits. Credits reset on the 1st of each month.
1 = 1
verified email → credit
1 = 10
mobile number → credits
Tier 1
Managed round robin
SurroundR rotates managed providers automatically on your SurroundR credits. Install, connect HubSpot, capture — enrichment fires with no separate vendor signup and no keys to paste.
Tier 2
Bring-your-own-key
Paste your own provider API keys in Settings. Key-backed lookups use your provider credits instead of SurroundR credits, and you drag providers into the order you want relative to the managed pool.
2 · Tier structure
Managed round robin or bring-your-own-key
Two enrichment modes, one waterfall. Capability only — no vendor names. Both paths write verified email and mobile into HubSpot on capture.
Tier 1
Managed round robin
Tier 2
Bring-your-own-key
Cascade
Until verified
- Query next vendor in sequence
- Check for verified email or mobile
- Advance on miss — never charge the miss
Verified result found → waterfall stops · credit charged only then
3 · Verified stop condition
Sequential lookup until something verifies
Each miss advances to the next source in the chain. The first verified email or mobile ends the run — so you are not billed for every vendor that tried.
20+
premium data vendors
Stop
on first verified hit
Go deeper
Credits, HubSpot, integrations, and data handling
- Product overview — all SurroundR features
- Pricing — credit rates, Free / Mono / Stereo pools
- HubSpot integration — OAuth, properties, and sync model
- Integrations hub — waterfall overview and provider paths
- Security — how SurroundR handles your data
- Chrome extension — capture, enrich, and sync in one click
FAQ — HubSpot data enrichment & LinkedIn contact enrichment
How the waterfall, credits, and managed vs bring-your-own-key modes work.
Waterfall enrichment is a sequential lookup strategy: when one data source cannot find or verify a contact field, the next source in the chain is queried until a match is found or the list is exhausted. SurroundR runs that cascade automatically on every LinkedIn capture across 20+ premium data vendors so verified email and mobile land in HubSpot without reps opening separate finder tabs.
COHORT 3 · CLOSES END OF JULY 2026
Enrich the next LinkedIn profile on save.
Closes in
Add to Chrome — free. 100 credits per month, no card. Waterfall across 20+ premium data vendors — you only pay for verified results.
Add to Chrome — freeSee how it worksOn mobile? Email yourself the Chrome Web Store link on the getting-started page.